Last update: March 31, 2026
Pursuant to articles 14, 15 and 16 of the Federal Law on Protection of Personal Data Held by the Individuals (hereinafter the "Law") and other applicable provisions, we hereby inform you that Cancun Elite, S.A. de C.V., with commercial name Go Visit Cancun (hereinafter and indistinctly "Cancun Elite", "Go Visit Cancun" or the "Responsible") with its address at Blvd. Kukulcán km 3.5 Centro Empresarial Nautilus Local 5, Cancún, Benito Juárez, Quintana Roo, Mexico, ZIP Code 77500, is responsible for processing your personal data, as well as its protection and proper use.
At Go Visit Cancun, one of our priorities is to respect the privacy of its users and to keep the information and personal data we collect secure.
This Privacy Notice always contemplates the principles of legality, consent, information, quality, purpose, loyalty, proportionality and responsibility in the processing of personal data.
Personal data
For the development of the purposes described in this Privacy Notice, we need to obtain the following personal data:
- Identification data: first name, last name gender, tax ID (RFC) and/or CURP (for billing purposes, when applicable).
- Demographic data: Gender and age.
- Contact information: phone number, email address and residential address.
- Payment information: credit or debit card details and signature (as reflected on bank vouchers, when applicable).
Sensitive personal data
Pursuant to article 8 of the Law, in the case of sensitive personal data, Go Visit Cancun will be obliged to obtain the express written consent of the owner, through his autograph signature, electronic signature or any authentication mechanism established for such purpose. Go Visit Cancun does not request sensitive personal data.
Use of information
The personal information collected will only be used for the following purposes:
- To process, update, modify, or cancel services you have contracted through Go Visit Cancun or its affiliated sites.
- We may send you email notifications regarding changes or events related to your travel itinerary or the confirmation, modification, or cancellation of contracted services, as well as invitations to rate our services after your visit.
- You may receive phone calls to verify transactions or operations made online or via a mobile device, in order to validate the information. Go Visit Cancun may also request documents to confirm the identity of the client or credit card holder, if deemed necessary.
Please note that Go Visit Cancun does not sell or trade customer information to any public or private entity. We consider your information to be of interest solely to us and necessary to offer our products and services with the highest quality.
Data transfers to third parties
Go Visit Cancun only shares name information with tour providers related to their services. No mobile information will be shared with third parties/tour providers for marketing/promotional purposes.
SMS communication and mobile data
We may collect your mobile phone number to send you SMS communications related to our services. By providing your phone number, you agree to receive transactional and informational messages related to your booking (such as itinerary details and updates) from Go Visit Cancun. Message and data rates may apply. Reply STOP to opt out. Consent to receive SMS is not required as a condition of purchase. We do not share, sell, or disclose mobile information (including phone numbers) with third parties or tour providers for marketing or promotional purposes.
Limitation of use and disclosure of information
As part of our communication and marketing efforts we may send you notifications about promotions, offers and services via email, only Go Visit Cancun has access to the information collected. This type of advertising is done through notices and promotional e-mail messages, which will only be sent to you and to those contacts registered for that purpose, this indication may be modified at any time by sending an e-mail to privacidad@govisitcancun.com. In the e-mails sent, we may occasionally include offers from third parties that are our business partners.
In the case of the use of cookies, the "help" button on the toolbar of most browsers will tell you how to avoid accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable all cookies.
Protection
The security and confidentiality of the data that users provide when contracting a service or purchasing a product online will be protected by a secure server under the Secure Socket Layer (SSL) protocol, so that the data sent will be transmitted encrypted to ensure its safekeeping. To verify that you are in a protected environment, make sure that an S appears in the navigation bar. Example: https://.
However, despite the increasing availability of more secure tools, the protection of data sent over the Internet cannot be 100% guaranteed; therefore, once received, every effort will be made to safeguard the information.
ARCO rights exercise
It is important to inform you that you or your legal representative may exercise your rights of Access, Rectification, Cancellation and Opposition (ARCO) in accordance with the applicable legislation. The exercise of these rights is independent from one another and does not constitute a prerequisite for the exercise of any other right. You also have the right to oppose the processing of your personal data or to revoke the consent you may have previously granted for such purposes. To do so, the data subject may request information about their personal data held by the Responsible, as well as learn about the general terms and conditions of its processing through this privacy note. Please send the request in accordance with the provisions of Article 28 of the Law to our legal department, located at Blvd. Kukulcán km 3.5 Centro Empresarial Nautilus Local 5, Cancún, Benito Juárez, Quintana Roo, México C.P. 77500, or you can call (998) 849 4911 or send an e-mail to privacidad@govisitcancun.com which we ask you to confirm via telephone to guarantee its correct reception.
Your request must include the following information:
- The name of the data subject and their address or any other means for receiving notifications.
- A copy of the document proving the identity of the data subject, or, if applicable, the legal representation and identity of their representative.
- A clear and precise description of the personal data for which the ARCO rights are to be exercised, except in the case of the right of access.
- A description of the ARCO right to be exercised, or what the data subject is requesting, and
- Any other element or document that facilitates the location of the personal data.
Your request will be answered within a period not exceeding 20 working days. Likewise, at any time you may revoke your consent to the processing of your data, by the same means indicated above. In case you do not wish to receive promotional messages from us, you can send us your request through the following email address: privacidad@govisitcancun.com
Important updates in the comprehensive privacy notice
Go Visit Cancun reserves the right to modify or update this privacy notice at any time, according to the applicable legislation on personal data protection, internal policies, new requirements for the provision or offering of our services or products and market practices.
In such cases Go Visit Cancun will publish such changes on the website https://www.govisitcancun.com/ section "Privacy Policy", so we recommend that it be consulted periodically.
Acceptance of terms
This Confidentiality / Privacy statement is subject to the terms and conditions described above, which in itself constitutes a legal agreement between the user and Go Visit Cancun. If the user uses the services in any of the Go Visit Cancun sites, it means that he/she has read, understood and agreed to the above terms.
Go Visit Cancún
Go Visit Cancún S.A. de C.V.